Bournemouth-based national charity Round Table Children’s Wish has undergone a rebrand – and after ten years its clown has retired.
RTCW now has a fresh, new look centred upon a dandelion being blown – representing the granting of “handcrafted wishes”.
The charity, which was formed in 1990 by members of the Round Table, makes wishes come true for children with life-threatening illnesses.
Investment in the re-brand is designed to help raise the profile of the charity so ultimately it can grant more wishes for the children and young people it works with.
London-based firm Entwurf created the new look and website for the charity.
The company was able to identify with the values and mission of Round Table Children’s Wish and come up with the new brand that portrays the charity’s caring and empathic approach to granting handcrafted wishes and working with families.
Round Tables around the country are also very keen to get more involved with the granting of wishes.
This will help the charity enormously and gives an added personal touch.
Karen Winchcombe, Director of the charity, said: “We hope that the rebrand will raise our profile so that families know we provide a caring and handcrafted approach in all we do.
Wishes matter and there are still many children we can support.
“Our partnership with the Round Table Family grows stronger and stronger.
“By working together we can grant wishes that are handcrafted by the charity whilst benefitting from the involvement of Round Table who make a difference by supporting wishes within the local community.
Steve Glaister, Vice President, Round Table Britain and Ireland, said: “Round Table’s motto has always been Adopt, Adapt and Improve. Round Table Children’s Wish has taken this to their heart with their new brand and direction.
“We as an organisation of young men are proud to be associated with them and the handcrafted wishes they are able to grant.”
Anyone can make a referral to Round Table Children’s Wish. If you know of a child or young person between the ages of four and 17 who is or has recently suffered a life threatening illness, please get in touch with the charity.