With the Rugby World Cup being held in England and games kicking off at 8pm it promises to galvanise the home nations.
Peeks, based in Christchurch, one of the country’s biggest party supply companies, is already distributing its products to pubs, bars, rugby clubs and hotels which are showing the games.
Peeks believe the upcoming tournament will give a huge boost to British business and say that according to an economic impact study, the tournament is expected to generate up to £2.2 billion of output into the economy and add up to £982m of value to national GDP.
There are likely to be over 40,000 jobs supported by the World Cup and the 11 host cities will see an influx of visitors.
The study, undertaken by EY on behalf of the organising committee for Rugby World Cup 2015, also showed that there will be more international visitors than for any previous tournament.
Peeks has been supplying party products for almost 70 years and for the Rugby World Cup since the inaugural tournament in 1987.
Managing Director Nick Peek said: “I really think this world cup will be a huge event.
“There has been no major football tournament this summer and with the home nations all involved there is likely to be massive interest.
“We have a full range of products for all the home nations but also flags and bunting of all countries taking part.
“Our party packs have everything you need to help build up interest before games.
“Kick-off times are perfect and when we do host a big tournament in this country people really get behind it.
“Already pubcos and hotels are ordering from us in preparation and by time the time the first ball is kicked the anticipation will be electric.
“Feedback we have had shows that pubs, hotels, clubs and individuals are going to get behind the event in a big way.”
The tournament runs between September 18 and October 31.